Our Red Ruby beef is really popular and we’ve been overwhelmed with online orders for it since we started selling it last Summer.
Red Ruby is a native British breed of cattle and they are very distinctive, as they're quite short and stocky compare to other breeds. They have beautiful red coats which are long and curly through the cold months, and they’re starting to shed down to a finer covering now that winter’s gone.
The Red Ruby beef has been so in demand that we’ve been looking at extending the range, and selling different cuts of beef online from them.
To start the Red Ruby range we sold mainly steaks, including some less well-known cuts such as Denver steak, and Flat Iron steak. We also have Topside joints which are perfect for roasting.
Because these items have all been really popular we’re now going to be selling even more.
Beef Shin is massively under-rated, and as with all unusual cuts of meat it is cheaper than some of the more well-known cuts.
Shin is perfect for slow cooking in a red wine-based stock and just forgetting about for 3 hours, until the meat will be falling apart and melt-in-your-mouth delicious.
At £7 for a generous 500g boneless slice it’s great value, too.
After numerous requests we also now have minced and diced Red Ruby beef to buy online, which you can use in exactly the same way as other mince/diced beef, and be amazed at the difference!
Make your usual Bolognese or Cottage pie using Red Ruby mince and it will really improve the flavour and texture of the whole dish.
Our Minced Red Ruby is £5.50 for 500g, and the Diced Red Ruby is £6.20.
Our Red Ruby are from the Chapman Herd, a herd of 150 cattle who are farmed close to Sarrant in Hertfordshire, right on the edge of the beautiful Chiltern Hills.
They feed only on what they forage, which is a mixture of wild grasses, clover, and herbs, and they're never given cereals or soya to supplement them.
Our Red Ruby cattle are Animal Welfare Approved, and are certified members of the Pasture Fed Livestock Association which means they have been independently verified as 100% pasture fed.
Pasture fed beef has been proven to be lower in saturated fat and higher in Omega 3 fatty acids, CLA and vitamins B and E than grain and soya fed beef - plus it tastes better, too.
Pasture-fed and grass-fed are very similar, however pasture has much more of a variety of plants, rather than just grass, so is a more nourishing and natural diet.
If you’re looking to buy beef online, you can’t go far wrong with Red Ruby.
Order from Keevils for delivery and we can be with you in as little as 48 hours.
For more information please see:
Red Ruby Beef
5th April 2018